CONTENT CREATION - STYLING & PHOTOGRAPHY, STEELITE, AUGUST 2020
This was a fab job working for one of the countries leading hospitality tableware suppliers and manufacturers, Steelite International.
Answering new trends for single serve food and covered serveware in restaurants, Steelite have developed eight new products and it was my job to make them look at home in a relaxed, modern eatery environment to sit alongside their social media content and online product photography.
To shoot eight new products - admittedly not their sexiest items! - for web and social media use, in a relaxed lifestyle environment, naturally lit and nodding towards a cafe or deli vibe, emphasising safe and clean delivery of food to the table.
Began in the usual way with the client sending over a rough brief and shot list for me to provide an initial time estimate and quote.
Once we'd agreed an initial timescale and budget I set about interpreting the brief fully and fleshing it out in more detail, working out the best angles and set ups to show each product at its best. I also researched food styling to compliment each item and work for the intended use in a catering environment before sending back to the client for approval.
As this work was done remotely without the client on the shoot it was even more important that I communicated clearly and we both had the same expectations of each shot.
The angles, settings, lighting/mood, prop styling, backdrops and food were all approved in advance of the shoot.
The shoot was done in one day with a days editing.
"Good to speak earlier, once again absolute thanks for the images and what wonderful shots you have created. The team love what you have done, just a perfect balance of everything in the shots.
Its so nice to do something new and have fresh eyes on products, will really look forward to sending some more projects over."
Nicky Goodwin, Marketing, Steelite International
WHAT I LEARNED.
This was a really fun shoot for me as I got to style, direct and shoot from my own studio which I always find a very organic and holistic way to shoot.
The colour on some of the products was challenging. When working with strong colours it can be tempting to go with a fun, poppy, graphic style but I think by linking tonally with them rather than using contrasting colours we have elevated it and made them more aspirational.
07866 636070 / firstname.lastname@example.org
If you'd like to work with me on content creation, photography or food/prop styling please feel free to get in touch. I love hearing new ideas and bringing them to life!